Composable, AI-native Product Data infrastructure for SMBs.
Docfire is the composable Product Data Platform for SMBs with complex multi-source catalogs. 9 modular apps in 3 layers (Data, Operations, Intelligence & Integration), 6 discounted commercial bundles, AI-native cap-based pricing, global EUR. Bootstrapped from real customer pain, in production since 2023, now consolidated under one MACH-aligned platform.
Why now
Product data tooling forces a bad choice. Enterprise PIMs are capable but heavy: onboarding drags on for months, real customization needs consultants, and a full enterprise build can run into the millions. The lighter tools remove the weight by removing the flexibility. Docfire is the third option: among the simplest, fastest, most precise and most flexible product-data systems you can buy. Onboarding takes weeks, not months — and there is no multi-year lock-in: if it's not right, you cancel and we part as friends. Cloud-native and AI-native architecture make that speed and flexibility possible today in a way it wasn't a few years ago. The opening isn't being cheaper — it's being dramatically better to adopt and live with.
Market
Docfire sits at the intersection of three growing markets — no existing player covers more than one.
PIM (SMB segment)
Globally fragmented, dominated by slow, consultant-heavy enterprise tools. Docfire's wedge is speed and flexibility, not price.
AI Document Extraction (IDP)
The fastest-growing segment in document automation. Vertical, B2B PDF→data with human review is still wide open.
PDF Generation API (SMB)
Mature but generic — PDF only, no extraction or PIM context. Docfire bundles all three in one.
Traction
Two paying customers in production since 2023, across multiple product iterations. Stripe billing live. The product survives founder-driven rewrites because the underlying problem does not change: industrial product data is a mess, and someone has to clean it.
The product
Nine modular apps across three layers, unified in one platform and one billing surface. At the core are three flagship products, each addressing a specific pain in the industrial product data lifecycle.
Morphin · PIM + DAM
Multi-tenant workspace for product information and digital assets. Runtime-configurable classes, Meilisearch instant search, asset management. Replaces heavyweight enterprise PIM/DAM, without the deployment weight.
Bridge · Data integration
Visual ETL with a growing connector library. Imports CSV/JSON/XML, syncs to Shopify/Magento/Odoo. Keeps the PIM in sync with the systems already running the business.
Doc · PDF + AI extraction
Bidirectional document layer: multi-provider AI extraction from supplier PDFs into structured data, plus PDF generation (25 label templates, datasheets, brochures, multi-page manuals). The current Docfire standalone product, now a module of the platform.
Team
Two complementary founders: a full-stack technical lead with 10+ years building ERP integrations and document automation, and a co-founder driving strategy, client relationships and business development. In production since 2023 with two paying customers. Modular architecture and API-first design keep operational overhead low while we scale revenue.
Conversations welcome
We are looking for partners and early-stage capital to go full-time on the platform. Product works, customers stay, market gap is clear. What is missing is dedicated time and distribution — and the right partners around the table.