Product Data Platform · Composable · AI-native

One place for all your product data.

Docfire helps SMBs with complex multi-source catalogs structure product data, integrate their systems, and publish any document.

Free plan. No credit card. Up and running in about a month.
Trusted in production
3+ years client retention
99.9% production uptime
25+ ready-to-use templates

Product data chaos is expensive.

If you sell 1,000+ SKUs from dozens of suppliers, you already know the pain. It's not a spreadsheet problem.

Every supplier speaks a different language.

Excel files, PDF datasheets, email attachments, custom APIs. Categories don't match. Attributes are inconsistent. Images have random names.

Your product catalog is always months behind.

The 600-page PDF catalog gets rebuilt manually in InDesign once every two years. Datasheets are always out of date. Four languages to keep in sync.

Traditional enterprise PIM is out of reach.

Six-figure annual contracts. Nine-month implementations. A dedicated IT team to operate them. The mid-sized company can't absorb that cost.

It doesn't replace your ERP or your shop. It feeds them.

A Product Data Platform is the single source of truth for product data. It lives alongside your ERP and your storefront — and feeds both.

ERP
Runs the transaction.

Orders, stock, invoices. Product data is flat fields built for accounting — not marketing, not catalogs.

E-commerce
Is a sales channel.

Only shows fields the frontend supports. Limited images, limited attributes, awkward multi-language. A channel, not the source.

Without, product data is duplicated across systems and drifts. With, you update once and everything stays in sync.

9 modular apps. One platform.

Start where it hurts most. Add the others as you grow. They all play together. 12–20% discount when bundled.

PIM + DAM
Docfire Morphin

Centralize product data, specs and digital assets in one place. Configurable classes at runtime, instant Ctrl+K search, integrated DAM, multi-language fields, REST API and versioning out of the box.

Base €900/mo · Pro €1,600/mo
See pricing →
Integration
Docfire Databridge

Connect any source — CSV, JSON, XML, HTTP — to your PIM or existing systems (ERP, customer PIM, CRM). Data extractor, mapper, syndication, transformation pipeline. 24 typed operators, 4-strategy resolver.

Base €200/mo · Pro €400/mo
See pricing →
The other apps
+ 7 modular apps

Publisher (automated layout), Mark (labels + barcodes), Supply Chain (PO workflow), Business Intelligence, Data Quality, AI (translation, enrichment, PDF extraction), Lifecycle (PLM). Compose freely or in discounted bundles.

From €100/mo standalone · Bundles from €350/mo
See pricing →

Built for anyone with a complex catalog, in any vertical.

We start from industrial — that's where we have seven years of hands-on work — but the platform serves any SMB with a multi-source catalog.

Industrial distributors & manufacturers Brand owners & multi-brand retailers Design & publishing agencies E-commerce with multi-source catalogs System integrators & IT consultants Components, lighting, HVAC, packaging

One composable platform, grown one piece at a time — built in Italy, sold globally in EUR.

Why companies pick Docfire.

Five honest reasons, no buzzwords.

Accessible

Built for SMBs, globally.

Public price list in EUR globally, monthly billing, no annual lock-in. Start on the plan that fits, change whenever — no sales calls, no procurement cycle.

AI-native

Built for AI from day one.

AI extraction from supplier PDFs is live today. Auto-categorization, generative descriptions and intelligent mapping go live at the 2026-06-01 platform launch.

Modular

Add only what you need.

9 modular apps that work together — or each on its own. Start with the one you need today, add the others later, 12–20% discount when you buy in bundles. No re-platforming.

Made in Italy

Built with Italian manufacturers.

Shaped by real problems — hundred-page catalogs rebuilt by hand, suppliers in incompatible formats, datasheets always behind. By people who lived through them.

Fast to ship

Weeks, not quarters.

Up and running in about a month. Weekly product releases instead of the slow quarterly drops of legacy enterprise software — you see progress every week.

Honest pricing.

9 modular apps, 6 commercial bundles with 12–20% discount. All prices in EUR, monthly, no annual lock-in.

Integrator
€350/mo
Entry-level for integrators and IT consultants.
  • Databridge Base + AI Base
  • iPaaS + AI cap-based
  • For mapping data to/from third-party systems
Get started
Enterprise Pro
€3.500/mo
All 9 apps, maximum discount in the catalog.
  • All 9 apps, Pro tier
  • 20.5% discount on the total
  • Dedicated support
Talk to sales
See full pricing + all 9 standalone apps →

Ready to tame your product data?

Start free and see what a proper Product Data Platform looks like, or book a call with us.