We're Docfire.
A composable Product Data Platform for SMBs with complex multi-source catalogs. Independent, built in Italy, sold globally in EUR — designed for companies with no dedicated IT team.
Filippo Groppi
Seven years building product data systems, starting from industrial distributors and manufacturers. Full-stack developer, graphic designer and product strategist. I lead Docfire full-time from Parma.
What we do
Docfire is a composable platform with 9 modular apps in 3 layers: Data (Morphin PIM+DAM, Data Quality, Lifecycle), Operations (Supply Chain, Mark for labels/barcodes, Publisher for layouts), Intelligence & Integration (AI, Business Intelligence, Databridge iPaaS).
All 9 apps are live or shipping at the 2026-06-01 platform launch. End-to-end workflow & approvals, AI-native cap-based pricing (no pay-per-token), per-tenant white-label. EUR globally, monthly, no annual lock-in.
Where we come from
Docfire grew out of direct work with Italian manufacturers and industrial distributors between 2018 and 2025. Real paying customers, real catalogs, real pains: multi-hundred-page catalogs rebuilt by hand, suppliers each with their own format, datasheets always behind. In 2026 we consolidated tools and brand under Docfire as a composable, AI-native Product Data Platform accessible to SMBs in any sector with complex catalogs.