PIM · DAM
All your product data in one place.
With instant search.
Morphin is Docfire's PIM and DAM: it centralizes product data, digital assets and specs in a single multi-tenant platform. Runtime-configurable classes, Ctrl+K search across millions of objects, assets handled as first-class objects.
What Morphin is
Morphin is Docfire's PIM (Product Information Management) and DAM hub: define your own classes (product, category, supplier, asset...), add fields on the fly, and everything is immediately searchable, filterable and accessible via REST API. No migrations, no downtime.
What it does
Configurable classes
Create and edit classes at runtime: identification, icon, behavior, property visibility, composite indexes. Add a field, mark it searchable or filterable, ship.
Integrated DAM
Drag-drop upload, gallery, automatic thumbnails (240 / 800 / 1600 px), tenant-scoped storage. Assets are objects like the others: searchable, taggable, organized in a tree.
Ctrl+K search
Full-text search across every searchable field, dedicated index per tenant, BM25 ranking and typo tolerance. Built on Meilisearch, scales to millions of objects per tenant.
Multi-tenant by design
One subdomain per customer, fully isolated data, dedicated schema. Onboarding a new tenant is a single command.
Object versioning
Every change is snapshotted automatically. Roll any object back to a previous state in one click, with a note explaining why. Audit trail without setup.
Reusable schema components
Sections, field collections, snippets, taxonomies and a units-of-measurement registry: define once, reference from any class. Edit in one place, every class using it picks up the change.
Numbers that matter
Real measurements from the platform, not promises.
~10 ms
Search response time
Typical query latency on indexes with 1M+ objects per tenant.
3
Image renditions per upload
Thumb, medium and large variants generated automatically on every image asset.
0
Migrations to add a field
Schema lives in JSON. Add, rename, retype fields without touching the database directly.
Morphin is not for you if
We'd rather be honest now than waste your time later.
- You have a static catalog under 100 SKUs and a shared spreadsheet is enough.
- You only need warehouse and stock management, not product data.
- You're looking for a WYSIWYG page builder. Morphin manages data, not page layouts.
Try Morphin on your catalog
Sign up free, create your first class, import a CSV, see it in search.